True Impact Audit

Find Out What's Working And What’s Missing in Your Marketing

How well is your marketing system performing?

Use this simple Yes/No audit to uncover gaps in your strategy. This checklist helps you assess key areas like customer engagement, branding, automation, and campaign performance.

After completing the audit, you'll know exactly where to improve. Then you can schedule a free consultation to build a marketing system that delivers real results.

Take the Free Audit

CATEGORY 1

Database and Communication Tools

Do you maintain a comprehensive database of customer emails and phone numbers?

A strong database enables consistent, ongoing communication with prospects and clients.

CATEGORY 1

Database and Communication Tools

Do you use a newsletter builder to send visually engaging updates?

Well-designed newsletters increase brand awareness and encourage loyalty.

CATEGORY 1

Database and Communication Tools

Are new leads and customer information regularly added and updated in your database?

Keeping your contact records current ensures accuracy and effectiveness in outreach.

CATEGORY 1

Database and Communication Tools

Is your contact list segmented based on behaviors, demographics, or preferences?

Segmentation allows for more personalized and targeted marketing efforts.

CATEGORY 1

Database and Communication Tools

Do you have tools in place to send bulk emails or SMS messages?

Mass communication allows you to promote offers, events, and updates efficiently.

CATEGORY 2

Branding and Campaigns

Is your brand identity cohesive across all platforms (logo, colors, messaging)?

Consistent branding builds trust and makes your business instantly recognizable.

CATEGORY 2

Branding and Campaigns

Are your marketing campaigns clearly aligned with your brand mission and business goals?

Campaigns should reflect your core values and strategic direction.

CATEGORY 2

Branding and Campaigns

How Frequently Does Your Business Launch New Marketing Campaigns?

How Frequently Does Your Business Launch New Marketing Campaigns?

CATEGORY 2

Branding and Campaigns

Do you utilize a variety of channels (e.g., social media, email, print, video) for promotion?

A multi-channel approach expands your reach and reinforces your message.

CATEGORY 2

Branding and Campaigns

Do your campaigns include measurable objectives and performance milestones?

Setting clear metrics enables you to evaluate success and make data-driven improvements.

CATEGORY 3

Customer Engagement and Support

Do you use a CRM system to manage and personalize customer interactions?

CRM tools help you track activity and tailor communication for stronger relationships.

CATEGORY 3

Customer Engagement and Support

Do you proactively reach out to clients with updates, offers, or helpful information?

Anticipating customer needs builds trust and fosters long-term loyalty.

CATEGORY 3

Customer Engagement and Support

Do you have a system to track, manage, and resolve customer issues efficiently?

A smooth support process boosts satisfaction and reduces churn.

CATEGORY 3

Customer Engagement and Support

Do you collect customer feedback regularly through surveys or follow-ups?

Gathering input helps you improve services and customer experience.

CATEGORY 3

Customer Engagement and Support

Do you follow up with customers after purchases or service interactions to build stronger relationships?

Do you follow up with customers after purchases or service interactions to build stronger relationships?

CATEGORY 4

Performance and Strategy

Do you regularly analyze and update your marketing strategies?

Continuous evaluation ensures you stay effective in a changing market.

CATEGORY 4

Performance and Strategy

Do you review past campaign performance to inform future marketing decisions?

Learning from past data enables smarter, more effective strategies.

CATEGORY 4

Performance and Strategy

Do you have measurable short- and long-term marketing goals?

Defined goals keep your team focused and aligned.

CATEGORY 4

Performance and Strategy

Are you tracking key performance indicators (KPIs) for your marketing efforts?

KPIs provide clarity on what's working and where to improve.

CATEGORY 4

Performance and Strategy

Do you adjust your strategy based on campaign performance data and trends?

Do you adjust your strategy based on campaign performance data and trends?

Well done!

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Category 1

Database and Communication Tools

Does Your Business Maintain A Comprehensive Database Of Emails And Phone Numbers For Customers?

A healthy database ensures consistent communication with both potential and existing customers.

Do You Have A System In Place To Send Bulk Emails Or Sms To Your Contacts?

Bulk messaging for promotions and updates can drive immediate sales opportunities.

Does Your Business Have A Newsletter Builder For Creating Visually Engaging Emails?

Visual newsletters increase brand awareness and customer loyalty

Is Your Contact Database Segmented Based On Customer Behavior Or Preferences?

Segmented lists allow for personalized, targeted marketing efforts.

Are You Consistently Updating Your Database With New Leads And Updated Customer Information?

Regular updates ensure accurate and effective communication.

Category 2

Branding and Campaigns

Does Your Business Have A Clear And Cohesive Brand Identity (E.g., Logo, Colors, Messaging)?

A consistent brand helps build recognition and trust with your audience.

Are Your Marketing Campaigns Aligned With Your Brand’s Mission And Goals?

Alignment ensures that your campaigns resonate with your target audience.

How Frequently Does Your Business Launch New Marketing Campaigns?

Regular campaigns keep your business top-of-mind for customers.

Are You Utilizing Multiple Channels (E.g., Tv, Radio, Digital) For Your Campaigns?

Multi-channel integration maximizes your marketing reach.

Do Your Campaigns Include Measurable Objectives And Clear Milestones?

Goals and milestones enable you to assess the success of your campaigns.

Category 3

Customer Engagement and Support

Do You Use Crm Tools To Personalize Communication With Your Customers?

Personalized communication enhances customer engagement and loyalty.

Does Your Business Have A System For Tracking And Resolving Customer Issues Efficiently?

Efficient issue tracking improves customer satisfaction and retention.

Do You Actively Collect Customer Feedback Through Surveys Or Forms?

Feedback provides insights for continuous improvement.

Does Your Business Proactively Reach Out To Customers With Relevant Offers Or Solutions?

Proactive outreach builds trust and long-term loyalty.

Category 4

Performance and Strategy

Does your business regularly analyze and refine its marketing strategies?

Ongoing analysis ensures that your efforts remain relevant and impactful.

Are you monitoring your market position and identifying unique selling propositions?

Regular assessments keep you competitive and aligned with market trends.

Do you have measurable goals for your marketing efforts over the next year?

Clear goals provide direction and benchmarks for success.

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